Cultural Map of the World: Using Values To Explain Cross-national Differences

Cultural Map of the World: Using Values To Explain Cross-national Differences.


Top 10 Intercultural Communication Scholars

The Interculturalist

1. Edward T. Hall (1914-2009) is widely considered the father of intercultural communication.  He developed the popular concept of high and low context cultures and wrote numerous books about the field.
2. Geert Hofstede is a researcher whose groundbreaking theory of cultural dimensions laid the foundation for future cultural research.
3. Fons Trompenaars is a cross-cultural communication scholar and prolific author.  Along with Charles Hampden-Turner, he built on Hofstede’s cultural dimension theory.
4. Stella Ting-Toomey is a researcher and Professor of Communications at California State University, Fullerton.  A successful author in her own right, her numerous contributions to books and journals are at the core of the intercultural communication curriculum.
5. William B. Gudykunst (1947-2005) was a communications scholar, author and researcher whose vast body of publications are still relevant to the field today.
6. Milton J. Bennett is the co-founder of the Intercultural Communication Institute (ICI), a nonprofit organization…

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“Culture and Cultural Identity in Intercultural Technical Communication.”

Reading Rhetoric

Hunsinger, R. Peter. “Culture and Cultural Identity in Intercultural Technical Communication.” Technical Communication Quarterly 15.1 (2006): 31-48. Web.

Hunsinger critiques much of the attention technical writing texts give to culture as isolating culture as “an inaccessible tradition beyond critical examination, or, in other words, to a substantive and inherited culture” (45).  Instead, Hunsinger advocates situating culture within its intertextual context.  For example, sexist Saudi business practices are not merely expressions of “inherited culture,” but are also the product of economic, political, and religious contexts–which the West has helped shape.

The author recommends augmenting textbook case studies with other readings such as Said’s Orientalism or other articles, films, and texts that highlight intersections that are missed by a narrow focus on “culture.”  This approach bears some resemblance to literary “contact zones” and transnationalism with their emphasis on movements, flows, and interactions between peoples as opposed to static conceptions of the world…

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